# Spa visits are necessary and an entitlement: Baby boomers feel entitled to spa experiences rather than viewing them as a treat.

# Wellness: More than one in 10 spa-goers treat spa-going as part of a larger health and wellness lifestyle.

# Medical spas: With a 69 percent average annual growth from 2003 to 2005, medical spas are one of the fastest growing segments of the industry.

# Living at the spa: Spas are adding residential components and real estate developers are building spas in gated communities and condominiums.

# Gender-specific experiences: As 31 percent of spa-goers are men, the demand for products and services designed specifically with men in mind is at an all-time high.

# Spa vacations: At least 63 percent of U.S. spa-goers have visited a spa while traveling from home.