The Ananda and ISTA brands are both owned and managed by IHHR Hospitality Private Limited, founded in 1998.

Ananda, in the Himalayas has been rated as the World's No. 1 Destination Spa for the past 3 consecutive years by The Conde Nast Traveller.

'Ananda', which means 'bliss', offers exactly that through its combination of spa therapies, spectacular Himalayan locales and its proximity to India's spiritual centers along the river Ganges.

The ultimate escape from the mundane to the spiritual, Ananda has attracted a growing international audience with its holistic approach to wellbeing which integrates the ancient Indian philosophies of Ayurveda, Yoga, Meditation and Vedanta, with contemporary international therapies.

Luxury Room at Ista Hyderabad
"To mark our ongoing expansion in India, this partnership with IHHR is another important alliance with a major luxury hospitality player in the market. IHHR's properties will also add key gateway Indian cities to Preferred Hotel Group's portfolio," said Ananya Narayan, Area Managing Director, India and Middle East.

ISTA, which means 'sacred space' in Sanskrit, redefines the concept of luxury hotels with its natural ambience, contemporary design and refreshingly authentic service.

Within two years of their launch in the global technology hubs of Bangalore and Hyderabad, both properties have been rated among the Top Business Hotels in Asia by Travel & Leisure and Conde Nast Traveler.

Over the next three year ISTA will launch five more hotels across India starting with Amritsar, the leading leisure destination in Punjab.