Singapore, 9th July 2007 – Intelligent Spas is the first to publish a report directly comparing consistent spa profile benchmarks of key markets within the Asia Pacific region. Presenting over 2,300 statistics, the Spa Industry Profile Benchmarks Asia Pacific report evaluates spa industries in Australia, Indonesia, Malaysia, Philippines, Singapore and Taiwan, highlighting key similarities and differences at industry level, plus breakdown analysis of day spas versus destination spas within each country.

The following table provides a snapshot of key industry statistics by country:

The report also contains the following interesting findings:

• The Philippines has the highest proportion of club spas.
• A higher proportion of spa chains operate in Singapore in comparison to other markets.
• Day spas in Singapore contain the largest average indoor area.
• Day spas in the Philippines have the highest number of treatment rooms.
• Day spas in Indonesia are designed with more semi-private and public treatment rooms.
• Spas in Malaysia are the least likely to conduct treatments in hotel rooms.
• Steam rooms are most commonly found in Taiwan spas.
• Thalassotherapy (sea water) is most commonly offered in Taiwan and Indonesia.
• Higher proportions of Australian spas offer Vichy showers.
• Spas in the Philippines offer the lowest starting price for massage.
• Indonesia spas are most likely to use “spa” in their business name.

Source: Intelligent Spas, Spa Industry Profile Benchmarks Asia Pacific